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October 11, 2023

The only three metrics you need to monitor for your Local Business Digital Marketing

How to run Digital Marketing for a Local Business
How to run Digital Marketing for a Local Business

📊 The Only Three Metrics You Need to Monitor for Your Local Business Digital Marketing 🎯

In the realm of digital marketing, it's easy to get overwhelmed by countless metrics. However, local businesses need only focus on three key metrics to effectively measure and optimize their marketing efforts.

1. 🎯 Cost per Lead, per Channel + E-A-T Principles:

This measures your expenditure to acquire a lead from each marketing channel. Understanding this metric is crucial as it directly impacts your marketing budget and ROI. Emphasize your Expertise, Authoritativeness, and Trustworthiness by citing experts and including author bios.

2. 💰 Cost per Customer, per Channel + Internal and External Links:

This metric measures the cost to convert a lead into a paying customer per marketing channel. This helps you understand the effectiveness of your sales process and customer journey. Incorporate 3-5 relevant internal links and 2-4 authoritative external links to support your content.

3. 🚀 Value per Customer, per Channel + Mobile Optimization:

This measures the average revenue you generate from each customer, per marketing channel. It's a key indicator of your business's profitability. Ensure your content is mobile-friendly with a responsive design, as a significant portion of users will access content via mobile devices.

Meta Title:

"Monitor These Three Key Metrics for Local Business Digital Marketing Success in 2023"

Actionable Steps for Monitoring Key Metrics for Local Business Digital Marketing

Strategy Description Actionable Steps
Cost per Lead, per Channel + E-A-T Principles Measure your expenditure to acquire a lead from each marketing channel. Emphasize Expertise, Authoritativeness, and Trustworthiness. Understand Marketing Metrics | Understand E-A-T
Cost per Customer, per Channel + Internal and External Links Measure the cost to convert a lead into a paying customer per marketing channel. Incorporate relevant internal and external links. Understand Marketing Metrics | Understand Internal Linking | Understand External Linking
Value per Customer, per Channel + Mobile Optimization Measure the average revenue you generate from each customer, per marketing channel. Ensure your content is mobile-friendly. Understand Marketing Metrics | Learn about Mobile SEO
Meta Data Craft a compelling meta title and description with relevant keywords. Understand Meta Descriptions

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Cheat Codes

Replicate this post with ChatGPT4 CheatCode Prompts: The title of our LinkedIn post is: The only three metrics you need to monitor for your Local Business Digital Marketing Create your response based on these Instructions: explain why we only need to focus on these three metrics: Mike, Today with Brooke we’re going to start setting up the Dashboards, this below is a start, but really here is how I’m going to be looking at it: - Cost per lead, per channel - Cost per customer, per channel - Value per customer, per channel If we had not generated so many leads with Anthony and were starting from scratch the below stack would make sense. As I get access to the EMR, I’ll find a software solution that integrates and gives us the view we need. I’m thinking we might be able to use Databox.com I’ve had success with them in the past pulling in Metrics from Facebook, Google, CRMs. ------------------- Andrew Wise Chief Marketing Officer MD Esthetics MDEstheticsUs.com For Franchising, reply back. Contract CMO @AffogatoAI 💻 Email: andrew@affogatoai.com 📞 Phone: 212-951-0831 🗓️ Book a call: Schedule Here 🌐 Website: www.AffogatoAi.com "The only man who never makes mistakes is the man who never does anything.” - Teddy Roosevelt On Oct 11, 2023, at 6:34 AM, Michael Pedro wrote: Hi Andrew, I'm trying to get a sense of the best marketing metrics to track on a daily, weekly, monthly basis. Do the metrics below make sense? If not, please let us know what we should be tracking. Google traffic Google leads Google ad word $ Patient conversion Customer acquisition cost google FB traffic FB leads FB ad $ Patient conversion Customer acquisition cost FB Website inquiries Thanks Get Outlook for iOS

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