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October 16, 2023

The Only Metrics That Matter for E-commerce: Cost Per Acquisition, Lifetime Value

I'm one of the 2m ecommerce storeowners doing $1M in arr and dont know how to keep growing after the pandemic
I'm one of the 2m ecommerce storeowners doing $1M in arr and dont know how to keep growing after the pandemic

📊 The Only Metrics That Matter for E-commerce: Cost Per Acquisition, Lifetime Value 💰

Navigating the e-commerce landscape can be challenging, especially when you're trying to optimize your marketing efforts. However, by focusing on two key metrics, Cost Per Acquisition (CPA) and Customer Lifetime Value (LTV), you can streamline your marketing approach and maximize profitability. Here's a step-by-step guide to creating content that targets user intent, applies E-A-T principles, incorporates internal and external links, is optimized for mobile, and includes compelling meta data:

1. Understand Your User Intent:

Consider creating content that directly addresses the primary query or topic within the first 100 words. This could include explaining the importance of CPA and LTV, how to calculate these metrics, or strategies to optimize them. Ensuring your content aligns with what users are searching for will help drive traffic and engagement.

2. Apply E-A-T Principles:

Emphasize your Expertise, Authoritativeness, and Trustworthiness (E-A-T) by referencing credible sources, citing experts, and including author bios. This can help build trust with your audience and establish you as a reliable source of information.

3. Incorporate Internal and External Links:

Incorporate relevant internal links to support your content and authoritative external links to provide further resources. This can help improve your SEO ranking and provide your audience with additional valuable information.

4. Optimize for Mobile:

Ensure your content is mobile-friendly with a responsive design, as a significant portion of users will access content via mobile devices. This can improve user experience and help you reach a wider audience.

5. Craft Compelling Meta Data:

Craft a compelling meta title and description that includes your primary keyword, as this directly impacts click-through rates from search results. This can help improve your SEO ranking and drive more traffic to your site.

Meta Title:

"Understanding the Key E-commerce Metrics: Cost Per Acquisition & Lifetime Value" By focusing on these 5 essential actions, you'll address the core principles of modern SEO and improve the likelihood of ranking well in search results. Good luck! 🍀

Actionable Steps for Understanding E-commerce Metrics: Cost Per Acquisition & Lifetime Value

Strategy Description Actionable Steps
Understand Your User Intent Directly address the primary query or topic within the first 100 words. Your content should align with what users are searching for. Learn About User Intent
Apply E-A-T Principles Emphasize Expertise, Authoritativeness, and Trustworthiness. Reference credible sources, cite experts, and include author bios. Understand E-A-T
Incorporate Internal and External Links Incorporate 3-5 relevant internal links and 2-4 authoritative external links to support your content. Understand Internal Linking | Understand External Linking
Optimize for Mobile Ensure your content is mobile-friendly with a responsive design, as a significant portion of users will access content via mobile devices. Learn about Mobile SEO
Craft Compelling Meta Data Craft a compelling meta title and description that includes your primary keyword, as this directly impacts click-through rates from search results. Understand Meta Descriptions

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Cheat Codes

Replicate this post with ChatGPT4 CheatCode Prompts: The title of our LinkedIn post is: The Only Metrics That Matter for E-commerce: Cost Per Acquisition, Lifetime Value Create your response based on these Instructions: explain the basics of how to build a 2 metric paid media and marketing acquisition, how you use lifetime value to build loyalty and create relationships with customers and by tracking the LTV you are thinking both short-term and long-term at the same time

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