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April 21, 2023

The Experiment: Can You Make $200k in 30 Days Launching a 420 Cologne?

Get access to Complete Business Plans as a Member of Affogato: Like this 420 Cannabis Cologne Fundraising Pitch
Get access to Complete Business Plans as a Member of Affogato: Like this 420 Cannabis Cologne Fundraising Pitch

The 420 Cologne Experiment: A Breakdown

In this article, we explore our experiment to launch a 420 cologne and build a cannabis lifestyle membership for high performers. Here's a breakdown of what we cover:

1. The Product: 420 Cologne (THC Pheromone Enhancers)

Our product is a 420 cologne that features THC pheromone enhancers to create a unique and enjoyable experience for cannabis enthusiasts. We tapped into research showing the connection between pheromones and the effects of THC, and are excited to bring this innovation to the market.

2. The Business Plan

Our business plan is to create a lifestyle membership for high performers that offers access to exclusive content, educational experiments, and unique experiences. We believe that this membership will appeal to a wide range of cannabis enthusiasts who are looking to explore new ideas and push the boundaries of what is possible.

3. The GTM (NFT Mint Out)

To launch our 420 cologne and build our membership base, we are using an NFT mint out strategy. Our goal is to mint out 1361 NFT units at a price of 0.0699, and to do this, we need to build a waitlist of 13,610 people in 30 days. We are incentivizing our partners to help us build the waitlist by offering them 15% of the first NFT for minting.

4. How to Evaluate our Experiment

To evaluate the success of our experiment, we need to generate $200k in revenue from the sale of the 420 cologne. We anticipate a cost of $35 to produce each bottle of cologne, and plan to sell each bottle for 420.5% more than our cost, which puts the retail price at $146.90. We need to sell 1,361 bottles of the cologne to reach our revenue goal, and will surprise and delight our customers by shipping 2 additional items with each purchase.

5. Building in Public: Document Don't Create

Finally, we are committed to building our cannabis lifestyle membership in public, documenting our progress and sharing our insights along the way. We believe that transparency and collaboration are key to creating a successful and innovative brand, and we invite you to join us on this exciting journey.

So if you're interested in cannabis, innovation, and exploring new ideas, we invite you to join our waitlist and be a part of this exciting experiment. Together, we can push the boundaries of what is possible and create a brighter, more innovative future for the cannabis community.

Business Success Metrics

  • Sell out of the 420 cologne
  • Generate $200k in revenue from the sale of the cologne
  • Sell the cologne for 420.5% more than the cost of production ($35), at a sale price of $146.90
  • Ensure that customers feel like they are receiving at least $1460 in value based on their purchase of the cologne
  • Offer customers the opportunity to purchase a receipt for their 420 cologne, which will enable them to purchase one item of clothing or accessory for $1460
  • Estimate that the resale value of the purchased item will also be $1460

Our goal is to generate $200k in revenue from the sale of the cologne. We anticipate a cost of $35 to produce each bottle of cologne. To make a profit, we plan to sell each bottle for 420.5% more than our cost, which puts the retail price at $146.90.

To make this purchase worthwhile for our customers, we need to deliver $1460 in value, which includes the purchase of a receipt. This receipt will enable customers to purchase one item of clothing or accessory for $1460, with an estimated resale value of $1460.

To reach our revenue goal of $200k, we will need to sell 1,361 bottles of the cologne at a total cost of $47,635 if we absorb all of the inventory costs.

To increase our profit margin, we can offer 15% to our partners producing the cologne, which would move our price up to $45 per bottle. We can negotiate with our partners to produce and ship the cologne on-demand, as their facility operates that way. Additionally, we can sell our product as an NFT, which gives us 30 days to ship merchandise to meet industry expectations.

To surprise and delight our customers, we plan to ship 2 items along with their purchase of the 420 cologne.

By implementing these strategies, we believe that we can reach our revenue goal while delivering a valuable and unique experience for our customers.

The NFT Mintout Plan

Here's our plan for minting out 1361 NFT units at a price of 0.0699:

  • Our goal is to get 10X on the waitlist, which means we need to build a waitlist of 13,610 people in 30 days
  • To incentivize our partners to help us build out the waitlist, we will offer them 15% of the first NFT for minting
  • We will use Quest to run this redemption, which will enable us to track the success of our campaign and reward our partners accordingly

By building a large and engaged waitlist, we believe that we can create a strong sense of anticipation and excitement around the launch of our 420 cologne NFTs. This will help us generate the revenue we need to make this experiment a success, while also creating a loyal and enthusiastic customer base that will continue to support our brand in the future.

So if you're interested in joining our waitlist and participating in this exciting experiment, we invite you to sign up and stay tuned for more updates and announcements as we move forward.

Next Steps

Our goal is to generate $200k in revenue from the sale of the 420 cologne, which means we need to sell 1,361 bottles of the cologne at a retail price of $146.90 per bottle.

Assuming we absorb all of the inventory costs, this translates to $47,635 in cost. However, we can think creatively and offer 15% to our partners producing the cologne, which would move our price up to $45 per bottle. We can negotiate with our partners to produce and ship the cologne on-demand, as their facility operates that way. Additionally, we can sell our product as an NFT, which gives us 30 days to ship merchandise to meet industry expectations.

To add value for our customers, we plan to surprise and delight them by shipping 2 items along with their purchase of the 420 cologne.

By implementing these strategies, we believe that we can meet our success metrics and create a unique and valuable experience for our customers.

So if you're interested in being a part of this exciting experiment, we invite you to join our Lifestyle Membership for High Performers and stay up to date on the latest trends and technologies in the cannabis and AI industries. Together, we can push the boundaries of what is possible and create a brighter, more innovative future for the cannabis community.

Meet Affogato

Welcome, and let's explore the fascinating world of AI and cannabis! If you're not familiar with the cannabis movement or the ChatGPT movement, don't worry, we'll get you up to speed.

The cannabis movement is a social and political movement aimed at legalizing cannabis for medical and recreational use. This movement has gained significant traction in recent years, with more and more states and countries legalizing cannabis and recognizing its medicinal benefits.

On the other hand, the ChatGPT movement refers to the use of artificial intelligence tools like ChatGPT for various applications, including fashion and beauty design. ChatGPT is a language model developed by OpenAI that leverages machine learning and natural language processing to generate human-like text based on given prompts.

Now, you may be wondering what the connection is between AI and cannabis. Well, by combining the power of AI and cannabis, we can create new and innovative ideas for enhancing the overall experience for cannabis users. For example, by using ChatGPT to create custom 420 cologne mockups or generating unique clothing styles and fabrics, we can explore new ways of expressing the cannabis culture.

Moreover, the accessibility of this technology means that more people can benefit from the innovations that AI brings to the cannabis industry. From maximizing the impact of advertising to exploring the latest trends and technologies, the possibilities are endless.

So whether you're a newcomer to the cannabis movement or the ChatGPT movement, or just curious about the exciting world of AI and cannabis, we invite you to join us on this journey of exploration and discovery. Together, we can create a brighter, more innovative future for the cannabis community.

How We Came to This Conclusion

Our hypothesis is that there is demand for a 420 cologne among cannabis enthusiasts and that we can generate $200k in revenue from this experiment. To achieve this, we have estimated the costs of producing the cologne, including bottling, packaging, and shipping, at $35 per unit.

To make a profit, we plan to sell the cologne for 420.5% more than our cost, which puts us at a sale price of $146.90 per unit. This means that customers will need to feel like they are receiving at least $1460 in value based on their purchase of the cologne.

To sweeten the deal, we are offering customers the opportunity to purchase a receipt for their 420 cologne, which will enable them to purchase one item of clothing or accessory for $1460. This item is estimated to have a resale value of $1460, making it a valuable addition to any wardrobe.

Based on our calculations, customers will be able to purchase the 420 cologne receipt for 0.0699 ETH (which is equivalent to $146.90 based on an ETH value of $2100) and receive a high-quality cologne as well as the opportunity to purchase a valuable item of clothing or accessory.

As with any experiment, there is some risk involved, but we believe that the demand for a 420 cologne and the added value of the receipt will make this a worthwhile investment of our time and resources.

So if you're a cannabis enthusiast looking for a unique and valuable addition to your collection, consider purchasing our 420 cologne and receipt. Not only will you smell great, but you'll also have the opportunity to purchase a valuable item of clothing or accessory that will last you for years to come.

Our Mission and Goals

At the heart of our work is a commitment to exploring the intersection of AI, cannabis, and design, and using this exploration to create innovative solutions that enhance the overall experience for cannabis users.

Our Mission

Our mission is to use the power of AI and design to unlock new ways of thinking and creating in the cannabis industry, and to promote the continued growth and innovation of this exciting community.

Our Goals

  • To continue exploring the intersection of AI and cannabis, and to leverage this exploration to create new and innovative solutions for the cannabis industry.
  • To stay up to date on the latest trends and technologies in the cannabis and AI industries, and to share this knowledge with our community.
  • To promote diversity and inclusivity in the cannabis industry, and to work towards creating a more equitable and just world for all cannabis users.
  • To foster a culture of innovation and creativity, and to empower individuals to bring their ideas to life using the latest tools and technologies.
  • To build a community of like-minded individuals who are passionate about the intersection of AI and cannabis, and to share ideas and insights that drive the industry forward.

By staying true to our mission and goals, we believe that we can make a meaningful impact in the world of cannabis and AI, and contribute to a brighter, more innovative future for all.

Benefits of Affogato Membership

Our commitment to exploring the intersection of AI, cannabis, and design, and using this exploration to create innovative solutions for the cannabis industry, is what sets our Lifestyle Membership for High Performers apart.

For just $99/month, members gain access to a community of like-minded individuals who are passionate about the cannabis and AI industries, as well as exclusive content, resources, and events that empower them to bring their ideas to life using the latest tools and technologies.

Whether you're an entrepreneur looking to innovate in the cannabis industry, a designer interested in the latest AI-powered design tools, or a cannabis enthusiast eager to explore new ways of expressing the cannabis culture, our Lifestyle Membership for High Performers has something for everyone.

By joining our community, you'll have access to the latest trends and technologies in the cannabis and AI industries, as well as opportunities to connect with other high-performing individuals who share your passion for innovation and creativity.

So if you're ready to take your passion for cannabis and AI to the next level, and become a part of a community that is driving the industry forward, then our Lifestyle Membership for High Performers is for you. Join us today and unlock a world of possibilities.

Ambassadors Participate LIVE in Educational Experiences and Earn 15%

As a member of our Lifestyle Membership for High Performers, you'll have the opportunity to participate live in our educational experiments, including the launch of our exciting new product, 420 Cologne.

To help us test the hypothesis that there is demand for a 420 Cologne, we are recruiting ambassadors who will share 15% of the net proceeds from the campaign. This is similar to how an affiliate program works, but better, because as long as you maintain good standing in our membership community, you'll have the opportunity to participate in these campaigns for life.

By participating in our campaigns, you'll not only have the opportunity to earn a share of the net proceeds, but you'll also be part of a community of like-minded individuals who are passionate about innovation and creativity in the cannabis industry.

And the best part? As a member, you'll have the opportunity to participate in these campaigns live, giving you a unique and valuable experience that is not available to the general public. You'll be able to see the results of our experiments in real-time, and you'll have the opportunity to provide feedback and contribute to the continued growth and innovation of our community.

So if you're ready to become a part of a community that is pushing the boundaries of what is possible in the world of cannabis and AI, and to participate in our educational experiments and campaigns, then our Lifestyle Membership for High Performers is for you. Join us today and unlock a world of possibilities.

To Validate Our Hypothesis We Asked: Is There Demand for a 420 Cologne?

If you'd like to participate, please sign up on our homepage.

To test this idea, we decided to conduct a case study using the language model ChatGPT. Our first step was to create mockups of what this collection might look like, and to do so, we turned to the AI-powered design platform Midjourney.

Creating Mockups with Midjourney

Midjourney is an AI-powered platform that allows users to create custom designs using natural language. We experimented with a few different prompt engineering techniques to see what kind of designs we could come up with:

  • Testing the stylize "--s" option on Midjourney, ranging from 100 to 1000
  • Creating models, fabrics, and clothing styles

With each prompt, Midjourney generated a unique design that we could use as a starting point for our cannabis collection mockups. We also experimented with different color schemes, fonts, and graphics to create a cohesive look and feel for the collection.

Examples of Mockups

Here are a few examples of the mockups we created using Midjourney:

--s 1000
--s 400
--s 300
--s 200

Publishing Content on Social

merch concepts being tested

One way we tested the viability of this idea was by publishing the mockups on social media and gauging people's reactions.

We made sure to disclose that the designs were created using AI, and we found that people were generally intrigued by the idea of a cannabis collection and impressed with the quality of the designs.

/imagine Succession was a game was an earlier Business Plan we created for Members

Of course, this case study is just the beginning, and there are many more steps involved in bringing a cannabis collection to market.

However, we believe that the combination of AI-powered design and cannabis is an exciting and promising area of exploration, and we look forward to seeing how it develops in the future.

Next Steps

  1. Sign up to be an Ambassador at AffogatoAi.com:Join AffogatoAi's Ambassador program to earn rewards for referring friends, family, and followers to the brand. Take advantage of the program's perks and exclusive benefits by signing up on their website.
  2. Join the Waitlist for 420 Cologne: THC Pheromone Enhancer:Visit the 420 Cologne website and join the waitlist to be notified when the product becomes available for purchase. This unique cologne uses THC and other organic ingredients to enhance the user's pheromones and create a unique fragrance experience.
  3. Invest in this business by joining the Waitlist:If you're interested in investing in AffogatoAi and being a part of the company's growth, join the waitlist to receive updates on investment opportunities. This is a chance to be a part of a growing industry and potentially reap financial rewards.
  4. Share this on social media wherever successful stoners live and work:Spread the word about AffogatoAi and 420 Cologne by sharing this article on social media platforms. Help the brand reach a wider audience by posting on relevant groups or pages where successful stoners are likely to be active.

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