tutorial
September 29, 2023

How to Deconstruct an Excellent Prospecting Email and Use it To Generate New Clients

1-line summary.
1-line summary.

💡 Decoding the Magic Behind a Great Prospecting Email & How to Use it To Generate New Clients


💼 Email prospecting is often the first step in establishing a valuable business relationship. The key lies in striking a balance between personalization and professionalism. Let's break down an example of an excellent prospecting email, piece by piece.


💌 The Email:

"Hi Andrew - Forgive the random intro but I noticed you’re New York - I’m actually headed to The Rockaways for my cousin's wedding 😊 Small word!"


👨‍💼 This opener establishes a connection, making the email feel personalized and less transactional.


"Affogato probably has its IT security covered. But on the off chance you’re currently looking for an external security scan -- this is the part where I try to get our foot in the door. 🙋🏻‍♀️"


🔑 Acknowledging the recipient's current situation and being transparent about your intent adds credibility to your pitch.


"Here are the highlights: we help you get ahead of security vetting by making sure you don’t have any (gaping) holes in your security."


💡 A succinct summary of the services being offered is crucial. It provides clear value and shows respect for the recipient's time.


"Can we talk? -Ella" ☎️


A clear call-to-action concludes the email, offering a simple next step for the recipient.


🚀 Automating This Process:


AI-powered tools like Mailchimp or SendinBlue can be great allies for automating your email campaigns. For generating a large volume of personalized emails, consider hiring talented copywriters from platforms like Fiverr or using AI tools like Copy.ai.


💰 The Potential Value:


Let's say you're in the business of selling Paid Media audits. By sending out 4,000 such personalized emails per month, even with a conservative 1% conversion rate, you could potentially add 40 new clients each month.


If you estimate the value of each client to be around $500, that's potentially $20,000 per month.


Navigating the world of email prospecting might seem daunting, but with the right strategies and automation tools, it can become a significant asset in your client generation arsenal.


#EmailMarketing #Prospecting #ClientGeneration #Automation




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Cheat Codes

Replicate this post with ChatGPT4 CheatCode Prompts: The title of our LinkedIn post is: How to Deconstruct an Excellent Prospecting Email and Use it To Generate New Clients Create your response based on these Instructions: analyze this prospecting email and break it up into each part, then suggest ways you could automate this with ai or using Fiverr find ways to create 4,000 personalized emails like this per month and what that might be worth to someone in the business of selling Paid Media audits might look like email: Hi Andrew - Forgive the random intro but I noticed you’re New York - I’m actually headed to The Rockaways for my cousin's wedding 😊 Small word! Ok with weird intros aside - I’ll be quick. I’m realistic. Affogato probably has its IT security covered. But on the off chance you’re currently looking for an external security scan -- this is the part where I try to get our foot in the door. 🙋🏻‍♀️ Here are the highlights: we help you get ahead of security vetting by making sure you don’t have any (gaping) holes in your security. Our human-driven scans are coupled with human-level recommendations - showing you from the outside what the internet sees (that you likely don’t want them to) and how to fix it. As promised, that was the abbreviated version. I’d like to share more if it makes sense. Can we talk? -Ella Ella Thomas Assistant to the Chief IT Threat Remover Pier64 855.474.3764 P.S. Already have security in place? This is like testing how well your lock works against a team of burglars with all the tools in their toolbelt to break through. Most clients admit to us “there’s stuff in your scan that has never come up before..” P.P.S. Have no need? Reply with “no thanks” and you won’t hear from me again. The title of our LinkedIn post is: How to Deconstruct an Excellent Prospecting Email and Use it To Generate New Clients Create your response based on these Instructions: analyze this prospecting email and break it up into each part, then suggest ways you could automate this with ai or using Fiverr find ways to create 4,000 personalized emails like this per month and what that might be worth to someone in the business of selling Paid Media audits might look like email: Hi Andrew - Forgive the random intro but I noticed you’re New York - I’m actually headed to The Rockaways for my cousin's wedding 😊 Small word! Ok with weird intros aside - I’ll be quick. I’m realistic. Affogato probably has its IT security covered. But on the off chance you’re currently looking for an external security scan -- this is the part where I try to get our foot in the door. 🙋🏻‍♀️ Here are the highlights: we help you get ahead of security vetting by making sure you don’t have any (gaping) holes in your security. Our human-driven scans are coupled with human-level recommendations - showing you from the outside what the internet sees (that you likely don’t want them to) and how to fix it. As promised, that was the abbreviated version. I’d like to share more if it makes sense. Can we talk? -Ella Ella Thomas Assistant to the Chief IT Threat Remover Pier64 855.474.3764 P.S. Already have security in place? This is like testing how well your lock works against a team of burglars with all the tools in their toolbelt to break through. Most clients admit to us “there’s stuff in your scan that has never come up before..” P.P.S. Have no need? Reply with “no thanks” and you won’t hear from me again.

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