Creating content that resonates with your audience is key to generating real estate buyer and seller leads. Here's a step-by-step guide to creating content that targets user intent, applies E-A-T principles, incorporates internal and external links, is optimized for mobile, and includes compelling meta data:
Consider creating an educational series that teaches people about important real estate topics. This could include mortgage buy-downs, how to refinance their mortgage, or how to find their dream home. This directly addresses the user intent, ensuring your content aligns with what users are searching for.
Life events often trigger a need or desire to move. This includes marriage, divorce, having a baby, or becoming an empty nester. By creating content that speaks to these life stages, you can attract potential buyers or sellers who are in these situations. This emphasizes your Expertise and Authoritativeness, building Trust with your audience.
Use the information you know about your audience to design ads that target specific life stages. For example, you could target ads to newlyweds who may be looking to buy their first home together. Or, you could target ads to empty nesters who may be looking to downsize. Incorporate relevant internal links to support your content.
Ensure your content is mobile-friendly with a responsive design, as a significant portion of users will access content via mobile devices. This will help you reach a wider audience and improve user experience.
With your content and ads in place, you can now focus on engaging with your audience, optimizing your strategy based on performance, and doing more of what works. Craft a compelling meta title and description that includes your primary keyword for your post, as this directly impacts click-through rates from search results.
|Understand Your User Intent
|Directly address the primary query or topic within the first 100 words. Your content should align with what users are searching for.
|Learn About User Intent
|Apply E-A-T Principles
|Emphasize Expertise, Authoritativeness, and Trustworthiness. Reference credible sources, cite experts, and include author bios.
|Incorporate Internal and External Links
|Incorporate 3-5 relevant internal links and 2-4 authoritative external links to support your content.
|Understand Internal Linking | Understand External Linking
|Optimize for Mobile
|Ensure your content is mobile-friendly with a responsive design, as a significant portion of users will access content via mobile devices.
|Learn about Mobile SEO
|Craft Compelling Meta Data
|Craft a compelling meta title and description that includes your primary keyword, as this directly impacts click-through rates from search results.
|Understand Meta Descriptions