tutorial
October 10, 2023

How to Bring Your Paid Media Spend In-House Step by Step Instructions for Wordpress

How to run my own facebook ads instead of hiring an agency
How to run my own facebook ads instead of hiring an agency

💡 How to Bring Your Paid Media Spend In-House: Step by Step Instructions for Wordpress 🚀

If you run a multi-million-dollar brick and mortar business helping people boost their confidence, you know how crucial social media and digital marketing are. With over 2 billion people on Instagram, these platforms are essential for acquiring new customers. But agencies can be costly, especially when results aren't guaranteed. So, why not bring your paid media spend in-house? Here's a simple 3-step attribution model that aligns with user intent:

1. 📝 Step 1: Collect the Lead + E-A-T Principles:

Capture your leads through a form on your Wordpress site. Use a plugin like Contact Form 7 or WPForms to create user-friendly forms. Remember to emphasize your Expertise, Authoritativeness, and Trustworthiness by citing experts and including author bios.

2. 🔄 Step 2: Remarket to the Lead + Internal and External Links:

Once you've collected the lead, it's time to remarket. This is where Facebook Pixel comes in. It tracks visitors on your site, allowing you to retarget them with ads later. Install the PixelYourSite plugin on your Wordpress to connect with Facebook Pixel. Incorporate 3-5 relevant internal links and 2-4 authoritative external links to support your content.

3. 🎯 Step 3: Convert the Client and Report the Data Back to Facebook Ads + Mobile Optimization:

The final step is conversion. Once a lead becomes a client, report this back to Facebook Ads. Use Zapier to automate this process. It can connect your Wordpress site to Facebook Ads, updating your ad campaign with conversion data. Ensure your content is mobile-friendly with a responsive design, as a significant portion of users will access content via mobile devices.

Meta Title:

"Bring Your Paid Media Spend In-House: A Step-by-Step Guide for Wordpress in 2023"

Actionable Steps for Bringing Your Paid Media Spend In-House: Step by Step Instructions for Wordpress

Strategy Description Actionable Steps
Collect the Lead + E-A-T Principles Capture leads through a form on your Wordpress site. Emphasize Expertise, Authoritativeness, and Trustworthiness. Learn How to Use Contact Form 7 | Learn How to Use WPForms | Understand E-A-T
Remarket to the Lead + Internal and External Links Retarget leads with ads using Facebook Pixel. Incorporate relevant internal and external links. Learn How to Use PixelYourSite | Understand Internal Linking | Understand External Linking
Convert the Client and Report the Data + Mobile Optimization Convert leads into clients and report this data back to Facebook Ads. Ensure your content is mobile-friendly. Learn How to Use Zapier with Facebook Ads and Wordpress | Learn about Mobile SEO
Meta Data Craft a compelling meta title and description with relevant keywords. Understand Meta Descriptions

Members' Only
Cheat Codes

Replicate this post with ChatGPT4 CheatCode Prompts: The title of our LinkedIn post is: How to Bring Your Paid Media Spend In-House Step by Step Instructions for Wordpress Create your response based on these Instructions: Say you are running a multi-million-dollar brick and mortar business helping people regain their confidence or boost it, there are 2 billion people on instagram, social media and digital marketing is the lifeblood of your business: without it, you will stop acquiring new customers So what do you do? You hire an expert. An agency who does nothing but this, but the thing is Agencies charge you money no matter what, regardless of results to run paid media in-house you need to create a simple 3-step attribution 1. Step 1: Collect the lead 2. Step 2: Remarket to the lead 3. Step 3: Convert the client and report the data back to Facebook Ads The best way to do that is with plugins, Zapier and by connecting your existing website to Facebook Pixel, show how to do this for Wordpress sites

Keep Learning