If you run a multi-million-dollar brick and mortar business helping people boost their confidence, you know how crucial social media and digital marketing are. With over 2 billion people on Instagram, these platforms are essential for acquiring new customers. But agencies can be costly, especially when results aren't guaranteed. So, why not bring your paid media spend in-house? Here's a simple 3-step attribution model that aligns with user intent:
Capture your leads through a form on your Wordpress site. Use a plugin like Contact Form 7 or WPForms to create user-friendly forms. Remember to emphasize your Expertise, Authoritativeness, and Trustworthiness by citing experts and including author bios.
Once you've collected the lead, it's time to remarket. This is where Facebook Pixel comes in. It tracks visitors on your site, allowing you to retarget them with ads later. Install the PixelYourSite plugin on your Wordpress to connect with Facebook Pixel. Incorporate 3-5 relevant internal links and 2-4 authoritative external links to support your content.
The final step is conversion. Once a lead becomes a client, report this back to Facebook Ads. Use Zapier to automate this process. It can connect your Wordpress site to Facebook Ads, updating your ad campaign with conversion data. Ensure your content is mobile-friendly with a responsive design, as a significant portion of users will access content via mobile devices.
|Collect the Lead + E-A-T Principles
|Capture leads through a form on your Wordpress site. Emphasize Expertise, Authoritativeness, and Trustworthiness.
|Learn How to Use Contact Form 7 | Learn How to Use WPForms | Understand E-A-T
|Remarket to the Lead + Internal and External Links
|Retarget leads with ads using Facebook Pixel. Incorporate relevant internal and external links.
|Learn How to Use PixelYourSite | Understand Internal Linking | Understand External Linking
|Convert the Client and Report the Data + Mobile Optimization
|Convert leads into clients and report this data back to Facebook Ads. Ensure your content is mobile-friendly.
|Learn How to Use Zapier with Facebook Ads and Wordpress | Learn about Mobile SEO
|Craft a compelling meta title and description with relevant keywords.
|Understand Meta Descriptions